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We Need Personalities

by Calvin Koh / Image: Asian Tour

Sports need personalities. The bigger, bolder, and sometimes controversial ones make sports business akin to show business.

Kiradech Aphibarnrat

Sports need personalities. The bigger, bolder, and sometimes controversial ones make the sports business akin to show business.


The endearing crowd and autograph-seeking fanatics are often after their favourite sports heroes. Those that will provide them with the escapism from their daily routines, charm them with their wit, antics and most importantly, talent, in the respective sporting arenas.


In golf, some of them don’t come any bigger than Thailand’s Kiradech Aphibarnrat.


Kiradech speaks from the heart and makes bold statements off and on the golf course. Unlike some of your mega superstars, often hidden behind security, agents and utterly practiced answers, Kiradech is usually ready to offer an uncensored account of his life, goals and ambitions.


The 2013 Asian Tour Order of Merit Champion is often ready to ‘kick ass’ each time he steps up to the tee. He plays professional golf to fund his blingy lifestyle, which adds to his widespread appeal. Often mistaken for Asia’s John Daly, Kiradech is, however, his own man who has the swagger. He’s a big kid living out every adolescent boy’s dream.


His garage is littered with Porsches and Lamborghinis, while his wardrobe can hardly fill those limited edition Kayne West Yeezy sneakers.


Kiradech makes no bones about his obsessions and says he needs to “play golf all around the world so that he can buy all of that stuff.”


Golf needs personalities like Kiradech just as much as he needs golf. 


The Thai is blessed with the talent that has taken him to a career high of 29th place in the world. And we need a golfing hero who has a unique personality and play that can also transport us to a fantasy world filled with suspense, surprise, joy and hope.


We don’t need staged answers or personas, we need personalities like Kiradech Aphibarnrat.