A Greener Footprint

by Ann Tsang / Images:  Image courtesy of Timberland®

As the world faces the prospect of drastic change and respect for nature becomes ever more essential, the message of environmental responsibility behind Timberland’s Nature Needs Heroes™ campaign is poised to become a rallying cry for generations to come. To this end, the global outdoor lifestyle brand has taken a fresh approach to the core attributes that have made it an icon since 1973.

The latest addition to a long line of influential Timberland® footwear designs, the Madbury sneaker boot, is an all-new footwear style for the fall, marking the brand’s next step toward a greener future.

Founded in 1973, Timberland is a global outdoor lifestyle brand based in Stratham, New Hampshire. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for both enjoying and protecting nature. At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. 

The latest sneaker boot takes stylistic cues from the iconic Timberland 6” Boot with a distinct mid-top silhouette. “We have taken craft to the next level with the Madbury,” notes Chris McGrath, VP of Timberland Global Footwear Design. “It is dynamic and a true expression of fashion meets function with modern styling aesthetics that resonate with todays youth culture.” 

The Madbury features prominent “tree” branding in a nod to the streetwear sensibilities that made its predecessor a design classic. An aggressive geometric design imbues the shoes with a streamlined aesthetic that easily traverses city streets and country trails.

The upper itself utilises Better Leather, an environmentally-conscious leather sourced from a tannery which has earned a Silver rating from the Leather Working Group. Tanneries are independently judged based on responsible energy use, waste management and water treatment. 

Timberland’s proprietary ReBOTL™ fabric – of which at least 50 percent is made from recycled plastic bottles – is used in the upper and linings. Using ReBOTL™ fabric reduces environmental impact while still providing enhanced breathability and moisture-wicking capabilities. Meanwhile, a lightweight foam midsole meets a rugged outsole pattern inspired by the Classic 6” Boot to provide all-terrain traction.

The Madbury is being released as part of a capsule collection of outdoor-inspired apparel for both men and women. Reinterpreting archival Timberland workwear and hiking designs in a bright, modern palette and enhanced functionality, the collection is designed to be as suited to the city streets as it is to the wilderness. Key items in addition to the Madbury sneaker boot include the SMU Workwear Coach Jacket in the brand’s signature orange colour, and the water-repellent Camo Archive Mountain Trail Jacket; while a selection of hoodies, tees, cargo shorts and joggers complete the line-up. 

As we enter a new season, responsible fashion is crucial in the ongoing challenge to create a greener world. With its range of eco-conscious features and a cutting-edge design that elevates all-day comfort, put your best foot forward in the Madbury as we strive to step into a more sustainable future for all. The fall 2020 collection is now available at Timberland stores and on timberland.com. 


For more information about Timberland’s commitment to better product, stronger communities and a greener world, please visit www.timberland.com/responsibility


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